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Walgreens Rebrand

Art Direction, Creative Strategy, Design

Walgreens has been an iconic healthcare brand for over a century. The brand has been an industry leader across many consumer touchpoints in pharmacy, retail and health care services. In an ever-changing competitive landscape, Walgreens has re-emphasized the focus on the heart of the brand: consumer relationships. The new brand positioning emphasizes aspects of Walgreens’ legacy of trust, care and accessibility.

As part of a small creative team, my role was to translate the new brand tagline of “Walgreens. Trusted since 1901.” into a compelling visual identity.

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Walgreens Brand Stories, courtesy of Walgreens newsroom.

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Credits

Credits

Role: Art Direction and Design
Creative Directors: Cari Gunsberg, Ryan Duritsa, Jeff Chong
Direction and Design: Stefan Clark, Erinn Dulin, Jeff Chong, Mark Ferguson, Mike Pruim, Luke Tofilon
Copywriters: Areif Sless-Kitain, Lauren Joselane, Bonnie Mcguire
Content & Media: Grey NYC